Fresh Harbor

Freshness Has a Harbor

Fresh Harbor's brand identity captures the essence of authentic Great Lakes seafood through a vibrant yet sophisticated visual system. The design centers around a trio of illustrated marine characters—salmon, swordfish, and crab—rendered in a clean, contemporary style that combines playfulness with culinary credibility. Each character serves as both a decorative element and functional categorical system, color-coded in refreshing aquatic blues, teals, and coral to organize menu offerings by type.